IF (2024)

"A wonky, big-hearted fairytale."

"Sweet, if a little messy."

"It’s all thumpingly corny, but this sweet, imagination-driven family film will move any cynic."

"A well-intentioned misfire."

"IF may be guilty of trying too hard, but it’s a refreshing change from so many family movies that barely seem to be trying at all."

"The thoughtful larger narrative... will go over some little ones’ heads."

"Beneath If’s seemingly shallow, candy-coloured, whimsical exterior lies a surprisingly dark tale of love and loss."

"(It) isn’t so much a film but a series of emotional cues."

"An eye-popping delight."

"An earnest comedy with a huge heart."

"A disordered wreck that confuses impulse for inspiration."

"A convoluted, often joyless kids’ tale about the power of imagination."

"What IF lacks is what it champions: the magical imagination of childhood."

"Sticky sentimentality keeps it mawkish rather than magical."

"What’s supposed to be an all-ages celebration of childhood is actually pretty baby-brained."

"A frequently magical viewing experience, despite a sometimes disjointed storyline."

"There is... something to be said for IF’s valiant attempt to deliver an old-fashioned family film."

"A beautifully crafted memoir to the creative child within all of us."

"Imaginary friends bring the fun, but lack the magic."